Significance/Fulfillment
Becoming an Operator in the West Region will provide an incredible opportunity to be significant to an Operator team, a market and our brand as a whole. I intend to build my platform for influence by consistently achieving great results, leading with transparency and integrity, and going all-in on market-wide brand growth initiatives. My hope is that I will be an important voice in shaping the future of the brand in the West as well as a guiding light for new Operators in my market.
Entrepreneurial Skillset
The West Region offers an optimal business climate for my skill set and mentality. I am wired to grow the brand, pursue differentiation and create "WOW" factor experiences and events. I am passionate about creating new community relations and discovering recruitment pools. I desire the space to grow and create, and as a result, be rewarded with financial return. Though the West Region is growing more developed, I believe there is still "blue ocean" and untapped niches to discover.
Friends and Family
Mary and I have friends and family up and down the coast. Being a drive or short flight away from these familiar faces will be a wonderful benefit to landing out west. Our hope is that we can explore more of the coastline, the national parks and amazing cities with these people, as we grow our family and raise our children.
Mary's Opportunity
On average, brides allocate 10%-15% of the total wedding budget to flowers. As a floral designer, Mary would have a tremendous opportunity to grow her top and bottom line by relocating to the west coast. She will be next door to her select flower providers, cutting her shipping costs ($200/wedding average for overnight shipping). She will have more creative freedom with bigger budget weddings. It is her dream locale for operating and growing her business.
Average Wedding Budget ($)
source: costofwedding.com, valuepenguin.com
Lifestyle/Culture
The West offers ample opportunity to explore and experience many of the activities that refresh Mary and I. We are passionate about leading an active lifestyle with our children, venturing to the mountains for hiking, snowboarding and mountain biking at any chance. We also seek to eat organic and local foods. The west coast is the birthplace of the farm-to-table movement and boasts some of the most vibrant farmer's markets in the country.