Translator
Translators are not chameleons. Though they seek to adapt, they maintain a firm grasp on the principles that brought them there. As an Operator, I will continue to pioneer the brand out west, focusing on translating our food, our culture and our approach to growth.
- I will hold firm to our core values and Truett's legacy.
- I will continue to introduce our hero product, driving to grow our share of the market.
- I will introduce more of our menu, seeking to grow our share in our guests.
- I will cater my message and mission to my guests, my team and my community.
“Aaron possesses a unique skill when it comes to investing in people. He values the personal story of the individual, and his authenticity and genuine nature allow him to connect with others in a meaningful way. Aaron is a creative thinker with a growth mindset, favoring innovation rather than conforming to the status quo. While he values the bottom line, my impression is that Aaron will have a natural bias towards sales growth and sharing the brand’s story (and his own) with others.”
Matchstick
Matches have the potential to create explosions. During my time as a leader in the restaurant, I discovered team members with untapped leadership potential, Operator teams waiting for someone to step up and communities seeking an initiator.
- I will ignite people to our purpose and mission, discovering untapped recruitment pipelines in the community
- I will kindle and stoke the fire in my team and leadership, creating self-propelled growers
- I will strike the match for initiatives that benefit the market as a whole, seeking to jointly address brand growth and people recruitment/retention
- I will be the fresh fire that lights up a passion for positive influence in my community
“He saw leadership in me and helped grow as a leader to where I am now, enabling me to lead on levels I never thought possible. He was always easy to communicate with and very understanding in every situation.”